Safaricom’s Ziidi Trader Handles 68% of Retail Applications in Quickmart’s KSh 15 Billion IPO

Safaricom’s Ziidi Trader accounted for more than two-thirds of retail applications in Quickmart Plc’s KSh 15 billion initial public offering, underscoring the growing role of mobile investment platforms in opening Kenya’s stock market to individual investors. The platform processed 12,426 of the 18,